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|Title:||From Worst to First : Behind the Scenes of Continental's Remarkable Comeback|
|Category:||Aircraft & Aviation|
|New / Used:||Used|
|Book Type:||Small paperback|
|Published By:||John Wiley|
|Size (mm):||150 w x 230 h x 25 d|
Excellent original condition. Light wear and spine fade on covers, pages clean and unmarked, name inside front cover. Images depict all need to know detail.
From Worst to First is Gordon Bethune's story of Continental Airlines' turnaround under his command - Continental, a perennial basket case that's become an industry darling - the blueprint that worked. Fortune magazine named Continental the company that has raised its overall marks more than any other in the 1990s.
In an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward. The numerous anecdotes alone are worth the price of the book. Most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.