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|Title:||READY FIRE AIM: The Mainfreight Story|
|New / Used:||Used|
|Book Type:||Small Softcover|
|Published By:||Random House|
|Size (mm):||155 w x 235 h x 30 d|
Near new with only light wear on covers. Images depict all need to know detail.
The lively, insider story of the rise and rise of New Zealand's most successful logistics company. Mainfreight was founded in 1977 by the visionary Bruce Plested, who set out to make the company a family, a team, where everyone has a share in the riches and where the word 'management' is banned. The Mainfreight instruction manual is short: Feel the fear but do it anyway. This is a world where budgets are deemed ‘bullshit’. Why spend time preparing figures that are invariably out of date before the ink is dry? Just make more than last year.
This is a warts-and-all exploration of Mainfreight's journey from small transport company at the bottom of the world to truly successful global logistics company.
Illustrated throughout with colour images.
Out of print and increasingly scarce.