I See Red : The shocking story of a battle against The Warehouse

I See Red : The shocking story of a battle against The Warehouse

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NZ History Business history
$ 19.95NZD
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ISBN: 9780958250979
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Title: I See Red : The shocking story of a battle against The Warehouse
Author(s): BELL, Judith
Category: Business
New / Used: Used
Book Type: Small paperback
Published: 2006
Published By: Awa Press
Pages: 200
Size (mm): 155 w x 230 h x 15 d


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A powerful denunciation of the dark side of globalisation - at home and abroad. The woman who changed her name to Stephen Tindall tells her story.

Judith Bell and her husband Nelson had a young family, a promising manufacturing business, and a passionate determination to get ahead. When big-box retailer The Warehouse came calling with a big order, they thought their dreams had come true. Within four years they had lost almost everything.

Judith’s Bell’s slogan: Don’t get mad, get even.

She takes The Warehouse to court, founds a campaign to support local manufacturers, changes her name to that of The Warehouse boss, Stephen Tindall, to draw attention to his company’s business practices, and wins support from thousands of people all over the country for her views, courage and fight for justice.

This is one of the year’s most important books. The Warehouse is New Zealand’s largest retailer, with 127 stores and sales revenue of over $2 billion a year. But the facts are disturbing.

The Warehouse claims to support Kiwi-made, yet over 80 percent of its products are imported.

Its slogan is ‘where everyone gets a bargain’ but its “bargains” may come at tremendous cost to local retailers, manufacturers, workers, communities and ultimately the New Zealand economy.

I See Red is about more than just one woman’s battle. It is about the future of New Zealand

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