McDonald's: Behind The Arches

HELLO
McDonald's: Behind The Arches
HELLO
McDonald's: Behind The Arches
HELLO
McDonald's: Behind The Arches
HELLO
McDonald's: Behind The Arches
HELLO
McDonald's: Behind The Arches

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Business history
$ 16.95NZD
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ISBN: 0553347594
Stock #: 1425 - 122
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Title: McDonald's: Behind The Arches
Author(s): LOVE, John F
MILLER, Arthur W
Category: Business
New / Used: Used
Book Type: Large paperback
Published: 1995
Published By: Bantam Press
Pages: 489
Size (mm): 155 w x 230 h x 32 d

Condition

Good original condition, handling wear and some discolouration but perfectly readable. Images depict all need to know detail.

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About

The growth of McDonald’s worldwide continues to astonish. In tough financial times, McDonald’s proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire.

McDonald’s has been a trendsetter in advertising, focusing on different demographics as well as the physically disabled. McDonald’s created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald’s has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally safe packaging and recyclable goods.

Inspiring, informative, and filled with behind-the-scenes stories, this remarkable saga offers an irresistible look inside a great American business success.

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